Joe Profit- Still Running After All These Years

It’s 2020, and Joe Profit is still running. Back in the late 1960s and Early 70s, Profit was running—and setting records— as a running back at Richwood High School and University of Louisiana-Monroe, Profit, went on to success in the NFL, and later earned a doctorate degree, wrote three books, and published 16 children’s books in different languages. Now he is running for Congress in Georgia’s 6th Congressional District.

According to Profit, “I’m running because I believe the District should be represented by a conservative who truly understands the interests and challenges of the people in the district. As a member of Congress, I will work to open new paths to success and make existing paths easier to travel. I’m not interested in pointing fingers – I’m interested in solving problems. That means improving education opportunities, enabling private industry to create more jobs, empowering entrepreneurs to create businesses, and removing senseless roadblocks to individual success.”

As chairman of Blacks for Reagan-Bush, Profit assembled a team that successfully recruited Dr. Ralph David Abernathy and Hosea Williams to not only support, but to actively campaign for Ronald Reagan. Subsequently, he was appointed by Presidents Ronald Reagan and George Bush to the International Trade Commission, Federal Communications Commission, Small Business Advisory Committee, Department of Transportation Advisory Board. He has also served as a project leader for the Department of Defense, Federal Aviation Agency and Veterans Administration contracts.

Much of Joe Profit’s success stems from his ability to bring people with opposing viewpoints to a common ground. He states, “You don’t solve problems by pointing fingers, you solve problems by working to build consensus and find common ground. I’ve done that in the NFL. I’ve done that in business. I’ve done that in Georgia. I will do that in Washington!” 

Profit’s perspective is based on a winning, successful strategy that he gained through personal life experiences. When he speaks of his personal life experiences, he’s referring to his journey from one of the poorest areas in the United States to becoming the founder and CEO of a $100 million a year company.

Along the way, he found success in a variety of endeavors. In college, he was the Sunbelt Conference’s all-time rushing champion with 2,818 yards and 538 carries. He also set 10 ULM school records, including most yards in a game, and was unanimously chosen as a member of the All–Sunbelt Conference team three years in a row and as the Associated Press’ first team All-American.

Profit was drafted in the first round of the 1971 NFL draft by the Atlanta Falcons and was the first running back in the team’s’ history to ever rush for 169 yards and score two touchdowns in a single game. NFL Hall of Famer, Norm Van Brocklin, said “Joe was the best running back in the United States of America”.

After retiring from football, Profit scored numerous business successes, first as a franchise owner with the International House of Pancakes and Burger King. Subsequently, he founded Communications International Inc., (CCI) a telecommunications company. In 1991, CII was the first minority-owned firm to secure a multimillion-dollar contract to help in the reconstruction of Kuwait after the gulf war. He then went on to serve as President and CEO of Multimedia Digital Broadcast Corporation, a technology and marketing company that provides entertainment and information through a digital media delivery platform. The company employs over 800 people in 37 states and nine countries.

Profit believes he is the best candidate to turn Georgia’s 6th District red again. He states, “One definition of insanity is doing the same thing over and over expecting different results. Two years ago, Democrat Lucy McBath won the 6th District by beating the incumbent Republican. I don't see any reason to expect that a rematch with the same candidates will have a different result. If a candidate can’t win when having the advantage of being the incumbent, it's highly unlikely that same candidate will win when the opposition has the advantage of being the incumbent?”